So what are the main obstacles to deploying drones more widely for deliveries?
There happen to be quite a few, unfortunately. Firstly, it could be quite physically dangerous to have a hoard of drones buzzing through the skies. It is shared air space, and drones aren't currently regulated that specifically. This leads to a whole host of issues, from privacy and data capture to the fallout if they crash and damage property or injure someone. The control of the air space and regulation of drone use has a lot of catching up to do before companies could think about any widespread use. Amazon is trying to make this a reality; I believe they are the only company to have a permit for drone use in the US, but there is still a lot to do before it will be used at all regularly.
What about in a smaller jurisdiction like Jersey?
Jersey could actually be a really interesting location for drone use in the future. Most drones can only fly for about 30 minutes at the moment, and that could get you across the length of the island! It is also a controlled air space which makes safety and regulation easier. However, as an Island we are vulnerable to the weather and wind; rain and fog will affect drones even more greatly than boats and airplanes. So, they are definitely not a reliable option at the moment.
Could they save money in the long-term if more deliveries can be automated?
The tendency is to think that new technology and automation are always better. But with drones, it is not necessarily the case. At the moment, drones are extremely expensive bits of kit whilst they can only carry small items, weighing about five pounds or less for about 30 minutes – when the weather is good! The average value of the Amazon parcels we deliver is £7. We carry everything from bicycles to toilet rolls. A bike is too big for a drone, and a toilet roll too inexpensive to make it worthwhile. Taking this all into account, using drones just does not give us the reliability and economies of scale to make it work – our posties are definitely our future!
If drones aren't flying into our future just yet, what technology are you investing in?
At the moment we are really looking at investing in people and technology that can help our people work more efficiently in real life. Our focus is on building a fantastic team to help us gather data and build real life models. We can then use these to test-drive solutions as realistically as possible before we roll them out on the ground. This means we can help give our people better solutions to real-world problems they encounter every day – helping everything run more smoothly and happily.